On October 15th - Blog Action Day, bloggers around the web will unite to put a single important issue on everyone's mind.
In its inaugural year, Blog Action Day will be co-ordinating bloggers to tackle the issue of the environment.

What Each Blogger Will Do
Bloggers can participate on Blog Action Day in one of two ways:
- Publish a post on their blog which relates to an issue of their own choice pertaining to the environment.
For example: A blog about money might write about how to save around the home by using environmentally friendly ideas. Similarly a blog about politics might examine what weight environmental policy holds in the political arena.

Posts do not need to have any specific agenda, they simply need to relate to the larger issue in whatever way suits the blogger and readership. Our aim is not to promote one particular viewpoint, only to push the issue to the table for discussion.

- Commit to donating their day’s advertising earnings to an environmental charity of their choice. There is a list of "official" Blog Action Day charities on the site, however bloggers are also free to choose an alternate environmental charity to donate to if they wish.

And that’s it.

If they choose bloggers can also promote the initiative itself. However they are also free to simply post on topic on the right day or discreetly donate to a charity without publicizing Blog Action Day.

Post on October 15th relating to the environment

The best way to participate is to post on your blog something that relates to the environment. Your post can be about anything to do with the environment. So you could write a post which is offtopic for your blog OR relate the environment back to your topic in some way.

For example, if you had a blog about programming and technology, you could write about applications used for the environment, how to make your office more sustainable, how to stop wasting paper, why technology will save the environment, or just write about an environmental issue which has nothing to do with programming!

As another example, if you wrote about restaurants, you could write about kitchen practices that make for a more environmentally friendly workplace, food packaging, produce made from sustainable farming or any of a multitude of topics.

What works best is to keep writing as you normally would. Your audience reads your blog for a reason, you don't need to suddenly change your voice, style or emphasis. Simply find an angle on your regular postings which relates to the environment.

Our aim is to get people thinking, discussing, questioning and talking about the environment, from every angle, niche, viewpoint and personality.

Watch this promo video for the Eleventh Hour... to witness to what extent our environment is in its eleventh hour..

More info:

http://www.blogactionday.org/

http://blog.blogactionday.com/action/why-bloggers-will-change-the-world-and-how-you-can-help/